1st Edition
Making Media Content The Influence of Constituency Groups on Mass Media
By John A. Fortunato
Copyright 2005
264 Pages
by
Routledge
496 Pages
by
Routledge
224 Pages
by
Routledge
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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work... Read more
Contents: Preface. Introduction. Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers. Advertisers. Audience. Conclusion. Tables. Figures.
Biography
John A. Fortunato
