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Digital Innovations for Mass Communications

Engaging the User

By Paul Martin Lester

To Be Published December 1st 2013 by Routledge – 224 pages

Purchasing Options:

  • Paperback: 978-0-415-66294-9: $45.00
    Not Yet Available
  • Hardback: 978-0-415-66293-2: $150.00
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  • eBook: 978-0-203-07181-6:
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Description

Most people remember only 10 percent of what is heard, 30 percent of what is read, and 50 percent of what is seen. And yet, when one undergoes engaged interactivity that contains words and pictures, 80 percent of a task is remembered. Through augmented, value-added, interactive techniques and technologies, passive readers and viewers become engaged users that are entertained, persuaded, and educated.

In this textbook, Paul Martin Lester examines the need to learn, teach, and create augmented reality (AR) practices and methods within all areas of a mass communications program—advertising, entertainment, journalism, public relations, and visual reporting.

Each chapter includes a 1,500-word introduction, a current case study, assignments and step-by-step guides in which users can more fully understand key concepts and gain practical skills in the production of AR.

An interactive e-book version with a website will include additional examples, visual materials, guides, assignments, and forum discussions along with updated news and information.

Contents

Introduction I. Augmented Mass Communications 1. Augmented Reality: A History 2. Augmented Reality Consumer Types 3. Ethical and Legal Considerations 4. Image Aesthetics Considerations II. User Augmentations 5. Direct Input 6. Games 7. Simulations 8. Virtual Communities (VCs) 9. Virtual Reality III. Database Augmentations 10. Suggestive 11. Locative 12. Mapping IV. Software Augmentations 13. QR Codes 14. 3D Displays 15. Applications V. Putting It All Together 16. Transmedia Augmented Experiences 17. Conclusion

Author Bio

Paul Martin Lester is Professor of Communications at California State University, Fullerton. He is the author of Visual Communication: Images with Messages, Visual Journalism: A Guide for New Media Professionals, The Ethics of Photojournalism, and, with xtine burrough, Visual Communication on the Web.

Name: Digital Innovations for Mass Communications: Engaging the User (Paperback) – Routledge 
Description: By Paul Martin Lester. Most people remember only 10 percent of what is heard, 30 percent of what is read, and 50 percent of what is seen. And yet, when one undergoes engaged interactivity that contains words and pictures, 80 percent of a task is remembered. Through augmented,...
Categories: Multimedia Journalism, Mass Communication, Journalism, Advertising Media, Visual Communication, Internet, Magazines, Newspapers, New Media