1st Edition

Education for Sale

By Eric Midwinter Copyright 1977
106 Pages
by Routledge

106 Pages
by Routledge

106 Pages
by Routledge

Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly –practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has... Read more
Preface. Prologue: A Cautionary Tale. Part 1: Why? It Pays Educationally to Advertise. Part 2: How? 1 ‘We don’t want those dirty, bloody, smelly mothers in here with us’ 2 ‘And I s’pose when we’ve finished this, the telly will come again’ 3 ‘A dazzling array of communication’ 4 ‘We’re on our home ground’ 5 Home School Harry et alia 6 ‘It’ll end up with the children waiting for us to come out of school!’ 7 Parents’ committees...and parents’ rooms 8 The ultimate in home and school relations 9 Tried mechanics Part 3: Where Now? A Forward. Epilogue: Albert and his Schooling. Bibliography.

Biography

Eric Midwinter