1st Edition
The Alignment Factor Leveraging the Power of Total Stakeholder Support
By Cees B.M. Van Riel
Copyright 2012
256 Pages
124 B/W Illustrations
by
Routledge
256 Pages
124 B/W Illustrations
by
Routledge
256 Pages
124 B/W Illustrations
by
Routledge
Also available as eBook on:
The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept... Read more
1. Aligning Stakeholders through Corporate Communication 2. Gathering Internal Intelligence 3. Developing a Roadmap for Internal Alignment 4. Benefiting from Corporate Communication Support 5. Gathering External Intelligence 6. Developing a Roadmap for External Alignment 7. Benefiting from CC Support 8. Measuring Success of Alignment Efforts 9. Alignment Building and Maintaining Total Stakeholder Support
Biography
Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).
