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Understanding Intercultural Communication

Negotiating a grammar of culture

By Adrian Holliday

To Be Published June 18th 2013 by Routledge – 208 pages

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  • Pre-Order NowPaperback: $39.95
    978-0-415-69130-7
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    978-0-415-69131-4
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Description

In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:

    • the positive contribution of people from diverse cultural backgrounds

    • the politics of Self and Other which promote negative stereotyping

    • the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership

This book will also feature a companion website that will include interactive materials and further commentary by the author. Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.

Contents

Chapter 1: The grammar of culture

Chapter 2: Cultural practices

Chapter 3: Investigating culture

Chapter 4: Constructing culture

Chapter 5: Dialogue with structure

Chapter 6: Historical narratives

Chapter 7: Discourses of culture

Chapter 8: Prejudice

Chapter 9: Cultural Travel and Innovation

Chapter 10: Epilogue: Theoretical Perspective

Author Bio

Adrian Holliday is a Professor of Applied Linguistics at Canterbury Christ Church University in the Department of Language Studies where he co-ordinates doctoral research in international English language education and intercultural issues. He is also Head of the Graduate School and Research Office and directs the University research degrees programme. He has published numerous works which generally concern the role of culture in international settings in the teaching of English.

Name: Understanding Intercultural Communication: Negotiating a grammar of culture (Paperback) – Routledge 
Description: By Adrian Holliday. In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and...
Categories: Intercultural Communication, Intercultural Communication, Language and Communication, Applied Linguistics, Communication Studies, Human Resource Management