1st Edition
Coopetition Strategy Theory, experiments and cases
Introduction Part 1: Coopetition Strategy: Conceptual Development Part 2: Coopetition Strategy: Case-Based Inquiry Part 3: Coopetition Strategy: Experimental Evidence. Concluding Remarks
Biography
Giovanni Battista Dagnino is Deputy Chair and Professor in the Department Business Economics and Management of the University of Catania. Elena Rocco is Senior Assistant Professor of Business Economics and Management at the University of Venice "Ca’ Foscari.
"The confluence between competitive advantage and collaborative advantage in the world of international business has been ongoing but the empirical work to support this type of strategic decision has been fragmented. This exceptional volume provides an up to date collection of research papers addressing this issues and sparking the development of the coopetition strategy area. Strategy academics, consultants, practitioners will find this volume useful in their research, advice and action." Dr Rehan ul-Haq, strategy and alliances academic and consultant, Birmingham Business School, University of Birmingham.
