1st Edition

Transmedia Television Audiences, New Media, and Daily Life

By Elizabeth Evans Copyright 2011
220 Pages
by Routledge

232 Pages
by Routledge

220 Pages
by Routledge

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning... Read more

Introduction  Part I Understanding Transmediality  1. Transmedia Storytelling: A Historical Perspective  2. Transmedia Engagement: The Internet and Mobile Phone as Alternatives to the Television Set  3. Transmedia Audiences: The Consequences of Emergence  Part II Audiences for Emergent Transmedia Drama 4. Spooks Gaming: Immersion and Agency 5. 24: Conspiracy and Mobile Television: Immersion and Immediacy  6. 4OD as Television Archive: Agency, Immediacy and the Transmedia Audience  7. Conclusion: What’s Wrong With Television?

Biography

Elizabeth Jane Evans is lecturer in Film and Television Studies in the Department of Culture, Film and Media at the University of Nottingham. She has previously published in Media, Culture and Society and Participations.

'Elizabeth Evans differentiates her well-researched and lucid study through her core focus on audience response, specifically the extent to which British viewers of the mid-2000s were willing to integrate transmedia gaming, mobile television, and downloaded episodes into their everyday engagement with television content...With such a capable foundation already established in this book, other scholars will no doubt answer Evans's call for more in-the-moment-of-change reception studies.' Jennifer Gillan, Cinema Journal