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Methods for Analyzing Social Media

Edited by Klaus Bredl, Julia Hünniger, Jakob Linaa Jensen

To Be Published July 8th 2013 by Routledge – 192 pages

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  • Hardback: 978-0-415-81832-2: $145.00
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Description

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject.

This book was originally published as a special issue of the Journal of Technology in Human Services.

Contents

1. Employing Creative Research Methods in Different Cultural Settings. Case-study of multimodal virtual identity constructions by Estonian and Swedish tweens Andra Siibak 2. Web-Archiving as a Method for Social Media Research Stine Lomborg 3. Social Media Use in the Bronx: Research Methods and Innovations in the Study of YouTube’s Digital Neighborhood Matthew Krick 4. Researching Representation and Meaning Making in Digital Media Stories Tara La Rose 5. Qualitative Methods Analysing Microblogs Dominique Schirmer 6. Techniques for Sampling OnLine Text-based Data Lynne M. Webb 7. Social Navigation on the Internet:A Framework for the Analysis of Communication Processes Patrick Rössler 8. Talking of Many Things: Using Topical Networks to Study Discussions in Social Media Tim Highfield 9. Mark My Words: An Innovative Methodology to Track Down and Analyze Interpersonal Conversations in Web and Social Media Martine Bouman 10. All You Need is Your Browser: Scraping the Twitter API with Json Queries Michael Opgenhaffen 11. Understanding Life in the Virtual Round: Analyzing Virtual Worlds through Cyber Ethnography Joe Sanchez 12. The Open Laboratory: Limits and Possibilities of Using Facebook, Twitter and YouTube as a Research Data Source Fabio Giglietto 13. Communities of Communication on Twitter: Making Sense of the "social" in Social Media Pascal Jürgens

Author Bio

Dr Klaus Bredl is Professor of Digital Media at the Institute of Media and Education, at the University of Augsburg, Germany. His research interests include activity streams, immersion and new technologies in communication and education. He has worked and published in the field of technology enhanced learning, social media, knowledge communication and competence development.

Julia Hünniger, M.A. is Research Assistant in the Department of Digital Media at the Institute of Media and Education at the University of Augsburg, Germany. From 2009 to 2010 she was a consultant for e-learning at the Georg Simon Ohm University of Applied Sciences, Nuremberg, Germany. Her research interest include computer-mediated communication and the psychology of the internet and how it affects mental health. She is YECREA representative for the Audience and Reception Studies Section.

Jakob Linaa Jensen, Ph.D. is Associate Professor at the Department of Aesthetics and Communication, Media Studies and The Center for Internet Studies, at the University of Aarhus, Denmark. His research interests include democratic participation online, social media use and online methodologies. He is leading a European taskforce on methodological approaches to studies of social media.

Name: Methods for Analyzing Social Media (Hardback) – Routledge 
Description: Edited by Klaus Bredl, Julia Hünniger, Jakob Linaa Jensen. Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience...
Categories: New Media, Media Studies, Communication Studies, Communication Ethics, Communication Research Methods, Interpersonal Media & Communication, Cyberculture