Skip to Content

Designing for User Engagement on the Web

10 Basic Principles

Edited by Cheryl Geisler

To Be Published August 16th 2013 by Routledge – 224 pages

    Purchasing Options:

    • Paperback: 978-0-415-82347-0: $49.95 Add to Cart
    • Hardback: 978-0-415-82343-2: $150.00
      Not Yet Available
    • eBook: 978-0-203-52622-4:
      Not Yet Available

    Description

    Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.

    Combining a handbook on basic principles with case studies, it provides readers with a rich understanding of engagement: extending a welcome, setting the context, making a connection, sharing control, supporting interaction, creating a sense of place, and planning to continue the engagement. Based on research funded by the Society for Technical Communication, the case studies illustrate how designers build community in order to support education, connect kids to community resources, introduce users to other cultures, foster collaboration, encourage activism, and much more.

    Whatever your motive, if you aim to create engaging user experiences, you will want to explore Designing for User Engagement on the Web.

    Contents

    The Principles

    Principle 1: Design for Diverse Users

    Principle 2: Design for Usability

    Principle 3: Test the Backbone

    Principle 4: Extend a Welcome

    Principle 5: Set the Context

    Principle 6: Make a Connection

    Principle 7: Share Control

    Principle 8: Support Interactions among Users

    Principle 9: Create a Sense of Place

    Principle 10: Plan to Continue the Engagement

    The Case Studies

    Case Study 1: Information Gallery for Young People

    Case Study 2: Wikis for Collaboration

    Case Study 3: Cultural Websites

    Case Study 4: Usability in Distance Education

    Case Study 5: An Interactive Image

    Appendices

    Appendix 1: Heuristic Evaluation

    Appendix 2: Comparative User Testing

    Appendix 3: Formal Testing

    Author Bio

    Cheryl Geisler is Professor of Interactive Arts and Technology at Simon Fraser University where she is the inaugural Dean of the Faculty of Communication, Art and Technology.

    Name: Designing for User Engagement on the Web: 10 Basic Principles (Paperback) – Routledge 
    Description: Edited by Cheryl Geisler. Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking —...
    Categories: Technical Communication, Web Design, User Interface, Information Technology Industries