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New in Paperback

The Americanisation of European Business

Edited by Matthias Kipping, Ove Bjarnar

Routledge – 1998 – 256 pages

Series: Routledge International Studies in Business History

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  • Add to CartPaperback: $44.95
    978-0-415-86252-3
    May 8th 2013
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    978-0-415-17191-5
    May 7th 1998

Description

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

Name: The Americanisation of European Business (Paperback)Routledge 
Description: Edited by Matthias Kipping, Ove Bjarnar. This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and...
Categories: Business History, Human Resource Development