Branding Post-Communist Nations

Description

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Contents

Foreword Nadia Kaneva Part I Promises and Problems of Post-communist Nation Branding 1. Nation Branding in Post-communist Europe: Identities, Markets, and Democracy Nadia Kaneva 2. Systemic Propaganda and State Branding in Post-Soviet Eastern Europe Gerald Sussman 3. Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the former Second World Robert A. Saunders Part II Agents, Institutions, Practices 4. Redesigning a Nation: Welcome to E-stonia, 2001-2018 Sue Curry Jansen 5. Who can play this game? The rise of nation branding in Bulgaria, 2001-2005 Nadia Kaneva 6. Towards Corpo-nationalism: Poland as a brand Pawel Surowiec Part III Representations, Mediations, Narrations 7. Branding sLOVEnia: "You can’t spell Slovenia without love…" Zala Volcic 8. Vampire Branding: Romania’s Dark Destinations Alice Bardan and Anikó Imre 9. Can There Be Only One National Brand? Identity Reconstruction in Post-Communist Hungary Laszlo Kulcsar & Young-ok Yum 10. The Musical (Re)branding of Serbia: Srbija Sounds Global, Guča, and Exit Branislava (Brana) Mijatovic

Author Bio

Nadia Kaneva is Assistant Professor in the Department of Mass Communications and Journalism Studies at the University of Denver.

Related Subjects

1. Advertising Studies
2. International Media
3. Public Relations
4. Sales & Marketing