1st Edition
Pioneers in Marketing A Collection of Biographical Essays
1. Biography and the History of Marketing Thought 2. Edward David Jones (1870-1944): The First Professor of Marketing 3. Simon Litman (1873-1965): Pioneer in International Marketing 4. Henry Charles Taylor (1873-1969): The Father of Agricultural Marketing 5. Percival White (1887-1970): Marketing Engineer 6. George Burton Hotchkiss (1884-1953): A Pioneer in Advertising 7. Theodore N. Beckman (1895-1973): Mr. Wholesaling 8. David D. Monieson (1927-2008): Philosopher and Pragmatist 9. William R. Davidson (1919-): Mr. Retailing 10. Lessons from Pioneers in Marketing Notes Bibliography Index
Biography
D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.
‘Jones’ study of the pioneers of marketing theory and practice reveals the complex philosophical underpinnings of the discipline, highlighting the impact of the socio-cultural environment on the way scholars have reflected on marketing and reinserts forgotten pioneers into our disciplinary consciousness.’ – Mark Tadajewski, University of Leicester, UK
‘This carefully crafted set of biographies of marketing "thought leaders" deepens our understanding of the history of academic marketing. This collection is essential reading for those interested in the history of marketing thought. The book is concise, exceedingly well written and all but unique in its use of archival sources to provide a more complete picture of its subjects.’ – Stan Shapiro, Simon Fraser University, Canada
