1st Edition
Engaging Diverse College Alumni The Essential Guide to Fundraising
Acknowledgments
Chapter One: Introduction
Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race"
Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"
Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and Family"
Chapter Five: Native American Philanthropy and Alumni: "Community over Individual"
Chapter Six: A Conversation with Advancement Staff at Majority Institutions
Chapter Seven: A Conversation with Alumni of Color
Chapter Eight: Model Programs for Alumni of Color
Chapter Nine: Mistakes to Avoid
Best Practices and Concluding Thoughts
Strategies at a Glance
Appendices
References
Supplementary Bibliography
Index
Biography
Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA.
Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.
"This research duo has created another collaborative success, not only adding to the base of new knowledge in the philanthropy field, but also providing a practical how-to guide for putting that information into practice. From in-depth interviews to broad longitudinal surveys, this book explores some of the biggest issues about changing demographics facing development officers today. Gasman and Bowman have not only outlined timely topics associated with fundraising in today’s environment, but they have also presented a full array of tools for addressing them."
Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago
