Art Platforms and Cultural Production on the Internet
Routledge – 2011 – 162 pages
In this book, Goriunova offers a critical analysis of the processes that produce digital culture. Digital cultures thrive on creativity, developing new forces of organization to overcome repetition and reach brilliance. In order to understand the processes that produce culture, the author introduces the concept of the art platform, a specific configuration of creative passions, codes, events, individuals and works that are propelled by cultural currents and maintained through digitally native means. Art platforms can occur in numerous contexts bringing about genuinely new cultural production, that, given enough force, come together to sustain an open mechanism while negotiating social, technical and political modes of power.
Software art, digital forms of literature, 8-bit music, 3D art forms, pro-surfers, and networks of geeks are test beds for enquiry into what brings and holds art platforms together. Goriunova provides a new means of understanding the development of cultural forms on the Internet, placing the phenomenon of participatory and social networks in a conceptual and historical perspective, and offering powerful tools for researching cultural phenomena overlooked by other approaches.
Contents Introduction: Departing from an Art Platform 1: Organizing Free-range Creativity 2: Aesthetic Brilliance and Repetition 3: Organizational Aesthetics, Digital Folklore and Software 4: Geeky Publics, Amateurs and the Potency of Art Afterword Notes Bibliography Index
Olga Goriunova is Assistant Professor at the Centre for Interdisciplinary Methodologies, University of Warwick, UK.