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Promoting Nonprofit Organizations

A Reputation Management Approach

By Ruth Ellen Kinzey

To Be Published March 29th 2013 by Routledge – 240 pages

Purchasing Options:

  • Paperback: 978-0-415-89927-7: $39.95 Add to Cart
  • Hardback: 978-0-415-89926-0: $100.00 Add to Cart
  • eBook: 978-0-203-14089-5:
    Not Yet Available

Description

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.

This book:

  • Discusses why public relations and reputation management go hand-in-hand with marketing efforts
  • Offers a step-by-step guide to develop a public relations strategy
  • Considers the importance of nonprofit sustainable citizenship
  • Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship
  • Guides the reader in developing a reputation approach to crisis communication management

Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Reviews

"Promoting Nonprofit Organizations will assist the student/professional to develop a functional and feasible public relations plan complete with implementation strategies."-Elizabeth B. Bolton, University of Florida, USA

Contents

@contents:Introduction 1. Welcome to the Not-for-Profit World 2. Strategic Communication Planning 3. Sustainable Citizenship 4. Crisis Communication 5. Cause-Related Marketing 6. The Art of Connectivity 7. Creating Nonprofit Engagement

Author Bio

Ruth Ellen Kinzey, MA, is a reputation strategist with more than 35 years of communication experience in the corporate and consulting arenas. She also is founder and president of The Kinzey Company, a firm that develops comprehensive communication strategies. She has taught communication at the University of North Carolina - Charlotte, and authored the book Using Public Relations Strategies to Promote Your Nonprofit Organization.

Name: Promoting Nonprofit Organizations: A Reputation Management Approach (Paperback) – Routledge 
Description: By Ruth Ellen Kinzey. Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit...
Categories: Public Relations, NonProfit Management, Public Relations