1st Edition
Sourcebook for Political Communication Research Methods, Measures, and Analytical Techniques
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.
With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.
Introduction
- Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment
- Challenges and Opportunities of Panel Designs
- The Rolling Cross-Section: Design and Utility for Political Research
- Political Communication Survey Research: Challenges, Trends, Opportunities
- Secondary Analysis In Political Communication Viewed as Creative Act
- Comparing the ANES and NAES for Political Communication Research
- The Implications and Consequences of Using Meta-Analysis for Political Communication
- Experimental Designs for Political Communication Research: Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability
- Expressing versus Revealing Preferences in Experimental Research
- The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach
- Multi-Stage Experimental Designs in Political Communication Research
- Image Bite Analysis of Political Visuals
- Identifying Frames in Political News
- Content Analysis in Political Communication
- The Uses of Focus Groups in Political Communication Research
- Genealogy of Myth in Presidential Rhetoric
- Methods for Analyzing and Measuring Group Deliberation
- Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior
- Mediatization of Politics: Toward a Conceptual Framework for Comparative Research
- International Applications of the Agenda-Setting Acapulco Typology
- Political Communication Across the World: Methodological Issues Involved in International Comparisons
- Expanding the Use of Structural Equation Modeling (SEM) in Political Communication
- Mediation and the Estimation of Indirect Effects in Political Communication Research
- Time-Series Analysis and the Study of Political Communication
- Concept Explication in the Internet Age: The Case of Interactivity
- Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys
- What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research
- Looking Back and Looking Forward: Observations on a Rapidly Evolving Field
R. Lance Holbert, The Ohio State University, and Erik P. Bucy, Indiana University
Survey Methodology
William P. Eveland, Jr., The Ohio State University, and Alyssa C. Morey, The Ohio State University
Kate Kenski, University of Arizona, Jeffrey A. Gottfried, University of Pennsylvania, and Kathleen Hall Jamieson, University of Pennsylvania
Lindsay H. Hoffman, University of Delaware, and Dannagal Goldthwaite Young, University of Delaware
Secondary Analysis and Meta Analysis
R. Lance Holbert, The Ohio State University, and Jay Hmielowski, The Ohio State University
Michael W. Wagner, University of Nebraska-Lincoln
Mike Allen, University of Wisconsin-Milwaukee, David D’Alessio, University of Connecticut, and Nancy Burrell, University of Wisconsin-Milwaukee
Experimental Methods
Shanto Iyengar, Stanford University
Yanna Krupnikov, Indiana University, and Adam Seth Levine, University of Michigan
Patrick A. Stewart, University of Arkansas, Frank K. Salter, Max Planck Society, Andechs, Germany, and Marc Mehu, University of Geneva, Geneva, Switzerland
Glenn J. Hansen, University of Oklahoma, and Michael Pfau, University of Oklahoma
Content Analysis
Erik P. Bucy, Indiana University, and Maria Elizabeth Grabe, Indiana University
Dennis Chong, Northwestern University, and James N. Druckman, Northwestern University
William L. Benoit, Ohio University
Discourse Analysis
Sharon E. Jarvis, University of Texas-Austin
Robert L. Ivie, Indiana University, and Oscar Giner, Arizona State University
Network and Deliberation Analysis
Laura W. Black, Ohio University, Stephanie Burkhalter, Humboldt State University, John Gastil, University of Washington, and Jennifer Stromer-Galley, University of Albany, SUNY
Scott D. McClurg, Southern Illinois University
Comparative Political Communication
Jesper Stromback, Mid Sweden University, Sundsvall, Sweden
Maxwell E. McCombs, University of Texas-Austin, Salma Ghanem, University of Texas-Pan American, Federico Rey Lennon, Catholic University, Argentina, R. Warwick Blood, University of Canberra, Australia, and Katherine Chen, National Chengchi University, Taiwan
Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany, and Lynda Lee Kaid, University of Florida
Statistical Techniques
R. Lance Holbert, The Ohio State University, and Heather L. LaMarre, University of Minnesota
Andrew F. Hayes, The Ohio State University, Kristopher J. Preacher, University of Kansas, and Teresa A. Myers, The Ohio State University
Jennifer Jerit, Florida State University and Adam F. Simon, Yale University
Measurement
S. Shyam Sundar, The Pennsylvania State University, and Saraswathi Bellur, The Pennsylvania State University
John E. Newhagen, University of Maryland
Erik P. Bucy, Indiana University, and Samuel D. Bradley, Texas Tech University
Conclusion
Gerald Kosicki, The Ohio State University, Doug M. McLeod, University of Wisconsin-Madison, and Jack M. McLeod, University of Wisconsin-Madison
Biography
Erik P. Bucy (PhD, University of Maryland–College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections. Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.
R. Lance Holbert (PhD, University of Wisconsin–Madison, 2000) is an Associate Professor and Director of Graduate Studies in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences. His most recent research has appeared in the Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on the editorial boards of many journals, including the Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.