Global Television Formats

Description

For decades, television scholars have viewed global television through the lens of cultural imperialism, focusing primarily on programs produced in the US and UK markets and exported to foreign markets. This book explores how, thanks to recent technological innovation and globalization, television is now finally becoming truly global.

Global Television Formats aims to revise the place of the global in television studies. The essays gathered here explore the diversity of global programming and approaches, and ask how to theorize contemporary global formats and thus re-shape our understanding of television as at once a shared global and specific local text, an economic system, a socio-political institution, and a popular practice. The contributors explore a wide array of television programming from the Middle East, Western and Eastern Europe, South Asia, North America, Latin America, and Brazil, and represent a broad range of methodological and theoretical approaches from production ethnographies to post-structuralist analysis.

Related Subjects

1. Television
2. International Media
3. Media Studies