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Language and the Market Society: Critical Reflections on Discourse and Dominance book cover

1st Edition

Language and the Market Society Critical Reflections on Discourse and Dominance

By Gerlinde Mautner Copyright 2010
230 Pages
by Routledge

230 Pages
by Routledge

230 Pages
by Routledge
Also available as eBook on:
Language plays a central role in creating and sustaining the market society—a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government departments have re-defined themselves as service providers; universities produce graduates; job seekers... Read more

List of Figures and Tables Acknowledgments 1 Digging up the World: Introduction Part I: Conceptual Groundwork 2 Invited Invaders? The Market Society and Discourse 3 In Praise of Doubt: The Theoretical Framework Part II: Applications 4 Delivering Government: Marketisation in Public Sector Administration 5 Learn How to Make Money: Marketisation in Higher Education 6 Shop 'n' Pray: Marketisation in Religion 7 How YOU™ are like Shampoo: Marketisation in the Personal Sphere Part III: Perspectives 8 Picking Holes: Critiquing the Critical Approach 9 From Lament to Agenda: Critical Resistance to Marketisation 10 Saving the Frog from Boiling: Concluding Remarks Notes Bibliography Index

Biography

Gerlinde Mautner holds a chair in English Business Communication at the Vienna University of Economics and Business.

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