1st Edition

Women, Media and Consumption in Japan

By Brian Moeran, Lise Skov Copyright 1995
328 Pages
by Routledge

332 Pages
by Routledge

330 Pages
by Routledge

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

Introduction: Hiding in the light: from Oshin to Yoshimoto Banana 1 Interpreting Oshin - war, history and women in modern Japan 2 Reading Japanese in Katei Gaho: the art of being an Upper class woman 3 Antiphonal performances? Japanese women's magazines and women's voices 4 Environmentalism seen through Japanese women's magazines 5 Consuming bodies: constructing and representing the female body in contemporary Japanese print media 6 Cuties in Japan 7 The marketing of adolescence in Japan: buying and dreaming 8 Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism

Biography

Lise Skov, Brian Moeran