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Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

By John McCreery

Published April 6th 2000 by Routledge – 278 pages

Series: ConsumAsian Series

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    Description

    What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

    Reviews

    'this book aptly reflects contemporary Japan its greatest contribution is the encyclopedic presentation of the Hakuhodo and HILL research. In combination with the author's own ethnographic descriptions, this data should be a welcome resource for others studying the consumer society of today's Japan.' - Millie Creighton, Monumenta Nipponica

    'Stimulating book.' - Dr. Flavia Monceri, Bulletin of the European Association for Japanese Studies

    'absorbing and stimulating' - The Japan Society

    Related Subjects

    1. Asian Studies

    Name: Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers (Paperback) – Routledge 
    Description: By John McCreery. What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family...
    Categories: Asian Studies