208 Pages
by
Routledge
208 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass... Read more
Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix - The revised SFEDI Business Management & Development Standards; Index.
Biography
David Butler
"...a readable and practical book for the growth and development of businesses ... an invaluable guide to owner-managers of small businesses."
Business Executive - Winter 2001
