142 Pages
by
Routledge
Also available as eBook on:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
Chapter 1 MARKETING RESEARCH AND INFORMATION; Chapter 2 INFORMATION IN THE KNOWLEDGE ECONOMY; Chapter 3 THE MARKETING DATABASE; Chapter 4 THE MARKETING RESEARCH PROCESS; Chapter 5 USING SECONDARY RESEARCH; Chapter 6 OBSERVATION RESEARCH; Chapter 7 QUALITATIVE RESEARCH; Chapter 8 QUANTITATIVE DATA; Chapter 9 QUESTIONNAIRE DESIGN; Chapter 10 SAMPLING; Chapter 11 QUANTITATIVE DATA ANALYSIS; Chapter 12 PRESENTING MARKETING RESEARCH;
Biography
J. Michael Spector, M. David Merrill, Jeroen van Merriënboer, Marcy P. Driscoll
