278 Pages
by
Routledge
280 Pages
by
Routledge
284 Pages
by
Routledge
Also available as eBook on:
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in... Read more
Contents
Introduction
- Marketing of Tourism Places: What Are We Doing?
- Visitor Expectations of Tourism Benefits in Zambia
- Tourism Marketing Management in Small Island Nations: A Tale of Micro-Destinations
- Foreign and Domestic Escorted Tour Expectations of American Travelers
- A Comparison of Package and Non-Package Travelers From the United Kingdom
- An Expert System for Promotion Budget Allocation to International Markets
- Cross-Cultural Tourism Marketing Research: An Assessment and Recommendations for Future Studies
- Travel Motivation Variations of Overseas German Visitors
- Tour Operators’ Role in the Tourism Distribution System: An Indonesian Case Study
- “De Higher de Monkey Climb, de More ’e Show ’e Tail”: Tourists’ Knowledge of Barbadian Culture
- Long-Term Impact of a Mega-Event on International Tourism to the Host Country: A Conceptual Model and the Case of the 1988 Seoul Olympics
- Health Tourism: A New Positioning Strategy for Tourist Destinations
- Projecting Western Consumer Attitudes Toward Travel to Six Eastern European Countries
- Reference Notes Included
- Index
Biography
Kaynak, Erdener; Uysal, Muzaffer
