130 Pages
by
Routledge
130 Pages
by
Routledge
Also available as eBook on:
Advance your business interests in the ever-changing European market! Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of... Read more
Contents
- Introduction
- Toward a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
- Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia
- American Software Firms in Europe: Acquire, Invest or Partner?
- International Strategic Alliances: The Impact of Behavioral Characteristics on Success
- Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions
- Index
- Reference Notes Included
Biography
Liu, Hong
