Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Marketing Communications for Local Nonprofit Organizations: Targets and Tools book cover

1st Edition

Marketing Communications for Local Nonprofit Organizations Targets and Tools

By Teri Kline Henley, Walter W Wymer, Jr, Donald Self Copyright 2002
276 Pages
by Routledge

280 Pages
by Routledge

280 Pages
by Routledge
Also available as eBook on:
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets... Read more
  • Introduction
  • The Targets: Beyond Clients
  • Toward a Customer-Orientation and a Differentiated Position in a Nonprofit Organization: Using the 5th P—People
  • Social Entrepreneurship: Managerial, Finance and Marketing Aspects
  • Nonprofit-Business Alliance Model: Formation and Outcomes
  • Conceptual Foundations and Practical Guidelines for Recruiting Volunteers to Serve in Local Nonprofit Organizations: Part I
  • Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II
  • Integrated Marketing Communications for Local Nonprofit Organizations
  • Information Search: External Secondary Information for Strategic Marketing Planning in Nonprofit Organizations
  • Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy
  • Integrated Marketing Communications for Local Nonprofit Organizations: Communications Tools and Methods
  • Expanding Your Communication Budget with Group Collaborative Technology
  • Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications
  • Fundraising Direct: A Communications Planning Guide for Charity Marketing
  • Promotional Products: Adding Tangibility to Your Promotions
  • Strategic Internet and E-Commerce Applications for Local Nonprofit Organizations
  • Index
  • Reference Notes Included

Biography

Teri Kline Henley, Walter W Wymer Jr, Donald Self

Add to Cart