1st Edition
Nonprofit and Business Sector Collaboration Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings
208 Pages
by
Routledge
208 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits—while avoiding the sometimes-hidden pitfalls—of these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer... Read more
- Introduction
- Dimensions of Business and Nonprofit Collaborative Relationships
- Marketing’s Role in Cross-Sector Collaboration
- Theory of Alliances: Partnerships and Partner Characteristics
- Dangerous Donations? The Effects of Cause-Related Marketing on Charity Attitude
- The Effects of Prior Impressions of a Firm’s Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?
- Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size
- A Study on the Effect on Cause-Related Marketing on the Attitude Towards the Brand: The Case of Pepsi in Spain
- Cause-Related Marketing: Keys to Successful Relationships with Corporate Sponsors and Their Customers
- Revisiting Business and the Arts
- When Soloists Form a Choir: Communication Requirements of Sustainability Networks
- Index
- Reference Notes Included
Biography
Samu, Sridhar; Wymer, Jr, Walter W
