158 Pages
by
Routledge
158 Pages
by
Routledge
158 Pages
by
Routledge
Also available as eBook on:
Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-page photo... Read more
- Foreword (Ross K. Dowling)
- Preface
- Acknowledgments
- Introduction
- A Note on Ethnography
- The Design of the Book
- Why People Become Tourists: Uses and Gratifications
- PART I: VIETNAM AS A TOURIST DESTINATIONAN ANALYTIC PERSPECTIVE
- Chapter 1. The Pros and Cons of Vietnam Tourism
- Statistics on Tourism in Vietnam, Thailand, and Cambodia
- Visitors in Vietnam by Country in 2001
- Some Problems of Vietnam’s Tourism Industry
- Benefits of Vietnam As a Tourist Destination
- Chapter 2. The Consumer Culture and Vietnam
- Tourism and Consumer Cultures: The Grid-Group Typology
- Consumer Cultures and Tourist Choices
- Travel Preferences in Vietnam and Cultural Alignments
- About Imaging, Interpreting, and Remembering Vietnam
- PART II: VIRTUAL VIETNAMIMAGINING VIETNAM
- Chapter 3. Vietnam: Image and Reality
- Vietnam As an Imagined Place
- Pico Iyer’s Picture of Saigon and Hanoi
- Two Writers on the Vietnamese Passion for Food
- The Vietnam War
- Chapter 4. Touring Vietnam in Safety and Comfort
- Logistics
- TF Handspan Group Tour Itinerary
- Annie, Thu, and Problems with Names
- Adventure Wear and Magic Glasses: I Go High Tech
- Teaching the Vietnamese About American Culture
- Escaping with One’s Life While Touring Vietnam
- A Rainbow the Day We Leave
- On the Matter of Vietnam’s Appeal for Tourists
- PART III: SEMIOTIC VIETNAMINTERPRETING THE COUNTRY
- Chapter 5. Understanding Vietnam: Culture and Geography
- Scholarly Approaches to Studying Foreign Cultures
- The Ideas of Roland Barthes
- Quoc Ngu: The Vietnamese Written Language
- The Cao Dai Cathedral at Tay Ninh
- Sapa and the Hill-Tribe Girls
- The Mekong Delta
- Hanoi
- Ho Chi Minh City/Saigon
- Chapter 6. Exploring Vietnam’s Culture: Food and Entertainment
- Pho
- Nuoc Mam (Fish Sauce)
- Vietnamese Metal Coffee Pots
- Spring Rolls
- Non La (Conical Hats)
- Ao Dai: The Traditional Vietnamese Costume for Women
- Ho Chi Minh’s Body
- General Giap: The Snow-Covered Volcano
- Green Pith Helmets
- Cu Chi Tunnels
- CD Cafés
- Dong and Dollars
- Roi Nuoc (Water Puppets)
- PART IV: REMEMBERING VIETNAMBACK IN THE UNITED STATES
- Chapter 7. Reflections on Touring Vietnam
- A Jumble of Memories
- The Actual Vietnam versus the Virtual Vietnam
- Street Cultures and House Cultures
- An Age-Old Question
- Chapter 8. Conclusion
- The Tourist As Stranger in a Strange Land
- A Final Word
- Bibliography
- Index
- Reference Notes Included
Biography
Arthur Asa Berger






