1st Edition
Social Marketing Advances in Research and Theory
184 Pages
by
Routledge
184 Pages
by
Routledge
Also available as eBook on:
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative... Read more
- Foreword
- CASE STUDIES
- The World Anti-Doping Agency: The Role of Social Marketing (Norm O’Reilly and Judith Madill)
- From Public Education to Social Marketing: The Evolution of the Canadian Heritage Anti-Racism Social Marketing Program (Judith Madill and Frances Abele)
- North Carolina’s Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department (Mike Newton-Ward)
- EMPIRICAL ARTICLES
- The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach (Gonzalo Díaz Meneses and Asunción Beerli Palacio)
- The Internet in Social Marketing Research (Julian De Meyrick)
- QUALITATIVE ARTICLE
- Transport Behavior: A Role for Social Marketing (Enda McGovern)
- CONCEPTUAL FRAMEWORK ARTICLE
- A Typology of Charity Support Behaviors: Toward a Holistic View of Helping (John Peloza and Derek N. Hassay)
- Index
- Reference Notes Included
Biography
Debra Z. Basil, Walter Wymer
