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A Manager's Guide To PR Projects

A Practical Approach

By Patricia J. Parsons

Published April 1st 2003 by Routledge – 104 pages

Series: Routledge Communication Series

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Description

A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients.

The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

Reviews

"Parsons recognized the void for an upper-division public relations strategic planning text. As a result, she wrote a workbook that can be used by students and public relations professionals. The workbook systematically outlines the steps in the PR planning process and includes a series of helpful worksheets that serve as guides."

—Communication Research Trends

Contents

Contents: Preface. Before We Begin. The Research Phase. The Planning Phase. Managing Implementation. Evaluation.

Name: A Manager's Guide To PR Projects: A Practical Approach (Paperback) – Routledge 
Description: By Patricia J. Parsons. A Manager's Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals,...
Categories: Public Relations in Media