1st Edition
Sport and the Media Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication
88 Pages
by
Routledge
88 Pages
by
Routledge
Also available as eBook on:
Sport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a... Read more
Volume 12, Number 2, 2004
Contents: R. Boyle, P. Flood, D. Kevin, Editorial. H.A. Solberg, R. Hammervold, Sport Broadcasting: How to Maximise the Rating Figures. R. Boyle, Mobile Communication and the Sports Industry: The Case of 3G. R. Haynes, The Fame Game: The Peculiarities of Sports Image Rights in the UK. P. Dahlén, R. Thomsen, Sport on Commercial Norwegian Radio 1988-2003. R. Flynn, Tackling the Directive: Television Without Frontiers, Transnational Broadcasting and Irish Soccer.
Contents: R. Boyle, P. Flood, D. Kevin, Editorial. H.A. Solberg, R. Hammervold, Sport Broadcasting: How to Maximise the Rating Figures. R. Boyle, Mobile Communication and the Sports Industry: The Case of 3G. R. Haynes, The Fame Game: The Peculiarities of Sports Image Rights in the UK. P. Dahlén, R. Thomsen, Sport on Commercial Norwegian Radio 1988-2003. R. Flynn, Tackling the Directive: Television Without Frontiers, Transnational Broadcasting and Irish Soccer.
Biography
Raymond Boyle teaches in the Department of Film and Media Studies at the University of Stirling and is a member of the Stirling Media Research Institute. Raymond Boyle sits on the Editorial Board of Media, Culture and Society and is co-author of Sport and National Identity in the European Media (1993) and, with Richard Haynes, of Power Play: Sport, the Media and Popular Culture (2000).
