1st Edition
Cross-Cultural Design for IT Products and Services
264 Pages
by
CRC Press
264 Pages
by
CRC Press
263 Pages
by
CRC Press
Also available as eBook on:
With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use.... Read more
FOUNDATION OF CROSS-CULTURAL PSYCHOLOGY. Importance of Cross-Cultural Consideration. Demography and Statistics. Cross-Cultural Psychology.
CROSS-CULTURAL DESIGN. Design of Handheld Devices. Web-based System and the Internet. Information Appliances and Future. METHODS AND TOOLS. Methodology of IT Products and Services Design. Guidelines of IT Products and Services Design. Appendix: Cross-Cultural Resources.
Biography
Rau, Pei-Luen; Plocher, Tom; Choong, Yee-Yin
