1st Edition
Buyers and Borrowers The Application of Consumer Theory to the Study of Library Use
208 Pages
by
Routledge
210 Pages
by
Routledge
Also available as eBook on:
Learn a practical new approach to some long-standing and significant problems that librarians are continually called upon to address, such as:
Is the library reaching its target audience?
What do shifts in use patterns reflect?
How often can users be expected to visit the library on the average?
Can users be identified by category by the way they use the library? Author Charles D. Emery... Read more
Contents
Foreword
- Introduction
- The Meaning of Marketing
- Library Patrons as Consumers
- Library Use Patterns
- Consumer Research and Behavioral Models
- Repeat Buying Theory
- Hypotheses
- Field Work
- Data Analysis
- Replication
- Conclusions
- Appendix: Library Borrowing Trends at Cranfield
- Bibliography
- Index
Biography
Emery, Charles D; Gellatly, Peter
