1st Edition

The Green Executive Corporate Leadership in a Low Carbon Economy

By Gareth Kane Copyright 2011
288 Pages
by Routledge

256 Pages
by Routledge

Over the last five years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. Accordingly, responsibility for environmental and sustainability issues has risen from management functions to director level executives. The Green Executive provides everything you need to know to develop a winning sustainability strategy and the... Read more
Introduction  Part 1: Why Do It: Understanding the Business Case  1. Doing Nothing is not an Option  2. Green Business Opportunities  3. The Moral Imperative  4. Green Business Risks  Part 2: The Global Context  5. Global Problems  6. Global Solutions  7. Visions of a Sustainable Economy  Part 3: Green Business Techniques  8. Outreach  9. Good Housekeeping  10. Greener Operations  11. Greening the Supply Chain  12. Greener Product Portfolio  13. Innovative Business Models  Part 4: Making it Happen  14. Embedding Sustainability  15. Leadership  16. Strategy  17. Mobilising Stakeholders Stakeholders  18. Management.  Conclusions: Bringing it all Together.  Annex: New and Emerging Green Markets

Biography

Gareth Kane is the author of The Three Secrets of Green Business (Earthscan 2009). An environmental consultant, he has worked with hundreds of organizations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008, The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability

'The Green Executive provides everything you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy.' - Elaine Cohen, CSR Wire

'A well written manual designed to help business leaders improve the environmental impact of their company' - Jessica Shankleman, businessGreen.com

'[A] well-informed and public-spirited new book. Why not, instead of tinkering around the edges of sustainability, go the whole hog and make it a pillar of your corporate DNA? There are, as [the author] explains, sound commercial reasons for following this track.' - Nick Smith, Engineering & Technology Magazine

'[An] outstanding book... what CEOs and business leaders need to know in terms of sustainability, is aptly summarized in The Green Executive' - Florian Kaefer, Sustainable Futures Blog