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1. Olympic Marketing

   By Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

   The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...

   Published April 30th 2012 by Routledge
2. Marketing the Sports Organisation

   Building Networks and Relationships

   By Alain Ferrand, Scott McCarthy

   Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools...

   Published August 19th 2008 by Routledge
3. Routledge Handbook of Sports Sponsorship

   Successful Strategies

   By Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill

   The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative...

   Published November 16th 2006 by Routledge