Book Search

1. The Public Relations Strategic Toolkit

   An Essential Guide to Successful Public Relations Practice

   By Alison Theaker, Heather Yaxley

   The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

   Published July 26th 2012 by Routledge
2. The Public Relations Handbook

   4th Edition

   By Alison Theaker

   Series: Media Practice

   The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

   Published August 9th 2011 by Routledge
3. The Public Relations Handbook

   2nd Edition

   By Alison Theaker

   Series: Media Practice

   In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice....

   Published July 14th 2004 by Routledge