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  1. Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

    Series: Routledge Communication Series

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and...

    Published May 27th 2008 by Routledge

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