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1-2 of 2 results for Author: andrew billings (sorted by Publication Date, showing all)

  1. Sports Media

    Transformation, Integration, Consumption

    Edited by Andrew Billings

    Series: Electronic Media Research Series

    Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports...

    Published March 23rd 2011 by Routledge

  2. Olympic Media

    Inside the Biggest Show on Television

    By Andrew Billings

    Series: Routledge Critical Studies in Sport

    Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any...

    Published January 22nd 2008 by Routledge

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