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  1. Consuming Experience

    Edited by Antonella Caru, Bernard Cova

    This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the...

    Published December 6th 2006 by Routledge

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