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1-2 of 2 results for Author: arvind singhal (sorted by Publication Date, showing all)

  1. Entertainment-Education and Social Change

    History, Research, and Practice

    Edited by Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido

    Series: Routledge Communication Series

    Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication...

    Published October 31st 2003 by Routledge

  2. Entertainment-Education

    A Communication Strategy for Social Change

    By Arvind Singhal, Everett M. Rogers

    Series: Routledge Communication Series

    Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge...

    Published June 30th 1999 by Routledge

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