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Public Relations Theory II
Series: Routledge Communication Series
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a...
Published March 2nd 2006 by Routledge
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Public Relations Theory
Series: Routledge Communication Series
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication...
Published August 31st 1989 by Routledge