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1. Transnational Television History

   A Comparative Approach

   Edited by Andreas Fickers, Catherine Johnson

   Although television has developed into a major agent of the transnational and global flow of information and entertainment, television historiography and scholarship largely remains a national endeavour, partly due to the fact that television has been understood as a tool for the creation of...

   Published January 31st 2012 by Routledge
2. Branding Television

   By Catherine Johnson

   Series: Comedia

   Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical...

   Published October 19th 2011 by Routledge