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Branding Cities
Cosmopolitanism, Parochialism, and Social Change
Series: Routledge Advances in Geography
Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new...
Published February 2nd 2012 by Routledge