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1. The Alignment Factor

   Leveraging the Power of Total Stakeholder Support

   By Cees B.M. Van Riel

   The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

   Published March 26th 2012 by Routledge
2. Essentials of Corporate Communication

   Implementing Practices for Effective Reputation Management

   By Cees B.M. Van Riel, Charles J. Fombrun

   This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key...

   Published February 26th 2007 by Routledge