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1. The Consumer, Credit and Neoliberalism

   Governing the Modern Economy

   By Christopher Payne

   Series: Routledge Frontiers of Political Economy

   This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key...

   Published December 12th 2011 by Routledge
2. Relationship Marketing

   By Martin Christopher, Adrian Payne, David Ballantyne

   Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship...

   Published October 29th 2002 by Routledge
3. Relationship Marketing

   By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

   Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning...

   Published May 12th 1999 by Routledge