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Corporate Reputation and the News Media
Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Series: Routledge Communication Series
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...
Published July 22nd 2010 by Routledge