Book Search
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Transformative Consumer Research for Personal and Collective Well-Being
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well...
Published May 22nd 2011 by Routledge Academic
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Inside Consumption
Consumer Motives, Goals, and Desires
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the...
Published August 10th 2005 by Routledge
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The Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Series: Routledge Interpretive Marketing Research
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...
Published April 16th 2003 by Routledge