Book Search
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Persuasive Communication and Drug Abuse Prevention
Series: Routledge Communication Series
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no...
Published December 8th 2011 by Routledge
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Statistical Evaluation of Diagnostic Performance
Topics in ROC Analysis
Series: Chapman & Hall/CRC Biostatistics Series
Statistical evaluation of diagnostic performance in general and Receiver Operating Characteristic (ROC) analysis in particular are important for assessing the performance of medical tests and statistical classifiers, as well as for evaluating predictive models or algorithms. This book presents...
Published July 26th 2011 by Chapman and Hall/CRC
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To-Morrow
A Peaceful Path to Real Reform
Ebenezer Howard's To-Morrow is deservedly the most famous publication in the history of town planning. Originally published in 1898 and repeatedly thereafter, it sparked the garden city movement across the world, and fundamentally changed the terms of debate in urban planning. This new...
Published October 25th 2009 by Routledge
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Communication Research Measures
A Sourcebook
Series: Routledge Communication Series
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The...
Published June 8th 2009 by Routledge
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Commitment in Organizations
Accumulated Wisdom and New Directions
Series: SIOP Organizational Frontiers Series
Commitment is one of the most researched concepts in organizational behavior. This edited book in the SIOP Organizational Frontiers series, with contributions from many scholars, attempts to summarize current research and suggests new directions for studies on commitment in organizations....
Published March 10th 2009 by Routledge Academic
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Shakespeare Reproduced
The text in history and ideology
First published in 1987. The essays in Shakespeare Reproduced offer a political critique of Shakespeare's writings and the uses to which those writings are put Some of the essays focus on Shakespeare in his own time and consider how his plays can be seen to reproduce or subvert the cultural...
Published November 30th 2008 by Routledge
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Artificial DNA
Methods and Applications
Combining elements of biochemistry, molecular biology, and immunology, artificial DNA can be employed in a number of scientific disciplines. Some of the varied applications include site-specific mutagenesis, hybridization, amplification, protein engineering, anti-sense technology, DNA vaccines,...
Published September 24th 2002 by CRC Press
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American Beetles, Volume II
Polyphaga: Scarabaeoidea through Curculionoidea
Experts offer the most sweeping reference available on the subject of North American beetles. Their rigorous standards for the presentation of data create a concise, useful format that is consistent throughout the book. This is the resource of choice for quick, accurate, and easily accessible...
Published June 18th 2002 by CRC Press
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Modern Protein Chemistry
Practical Aspects
In recent years, interest in proteins has surged. This resurgence has been driven by the expansion of the post-genomic era when structural genomics and proteomics require new techniques in protein chemistry and new applications of older techniques. Protein chemistry methods are used by nearly every...
Published September 11th 2001 by CRC Press
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Marxist Shakespeares
Series: Accents on Shakespeare
Marxist Shakespeares uses the rich analytic resources of the Marxist tradition to look at Shakespeare's plays afresh. The book offers new insights into the historical conditions within which Shakespeare's representations of class and gender emerged, and into Shakespeare's role in the global culture...
Published October 25th 2000 by Routledge