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  1. Marketing and Promoting Electronic Resources

    Creating the E-Buzz!

    Edited by Eleonora I. Dubicki

    Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical...

    Published November 5th 2008 by Routledge

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