Book Search
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Media Effects and Society
2nd Edition
Series: Routledge Communication Series
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are often underestimated, the text focuses on dominant areas of...
To Be Published August 14th 2013 by Routledge
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Communication Research Measures II
A Sourcebook
Series: Routledge Communication Series
Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication,...
Published May 13th 2009 by Routledge
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Media Effects and Society
Series: Routledge Communication Series
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant...
Published December 31st 2000 by Routledge