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  1. Marketing the Museum

    By Fiona Mclean

    Series: Heritage: Care-Preservation-Management

    Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product'...

    Published December 25th 1996 by Routledge

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